Alimentaria 2016: 40th year, new industries & consumer trends

Alimentaria 2016: 40th year, new industries &  consumer trends

Alimentaria is all set for its forthcoming edition, to take place from 25 to 28 April 2016 in Fira de Barcelona’s Gran Via venue. The International Food and Drink Exhibition is preparing for its fortieth anniversary with a far-reaching reconceptualisation of its exhibition range and a stronger strategic position in gastronomy, restaurant and food services and hotels and catering, in order to guarantee maximum representation for exhibiting companies and to reflect new consumer trends and habits.
Therefore, together with driving-force industries such as Intervin, Interlact and Restaurama and long-standing shows such Interlact, Alimentaria 2016 promotes Multiple Foods to accommodate multi-product companies from the confectionary, preserves and oil industries, and international and regional participation. It also welcomes foods from the Mediterranean Diet and functional, ecological, organic and Premium foods. New spaces supported by the core objectives of the show: to promote business, innovation and the internationalisation of participating companies, and to highlight the values and attributes of food brands.
As a result, Alimentaria is streamlining its shows from 14 in previous editions to 5 this time around, whilst also increasing the participation potential of exhibiting companies based around new consumer cores and trends. Multiple Foods, the new show of food trends and special and functional projects, adds Alimentacion Ecologica, Olivaria, Expoconser, Interpesca, the International Pavilions, Lands of Spain, Snacks, Biscuits & Confectionary, Mediterranean Foods, Healthy Foods and Fine Foods, along with the Premium zone and the Olive Oil Bar.
Restaurama, meanwhile, integrates Expobebidas and will welcome Congelexpo companies.
Given that meat products, wines and gastronomy lead the Spanish food industry, these sectors will form the backbone of the event. Yet at the same time, “Alimentaria is strengthening the best production of the Mediterranean diet, preserves, confectionary and the rest of the production areas, grouping them together with other related areas to give exhibitors the chance to multiply their synergies,” asserts J. Antoni Valls, the managing director of Alimentaria and the maximum authority at the show.


Internationalisation, innovation and gastronomy
The activities at Alimentaria 2016 aim to detect and promote overseas business opportunities and drive innovation in the industry, as well as strengthening the connections between gastronomy, industry and tourism. Internationalisation is still a priority for Alimentaria, and, along with  Innovation programs, will once again occupy a place at The Alimentaria Hub. Other content in this major area of innovation and internationalisation include the Innoval and Best Pack exhibitions, the Food & Drink Business Meetings and the RDI meetings by FIAB (the Spanish Food and Drink Industry Federation), Coffees with Experts by ICEX (the Spanish Institute for Foreign Trade), the International Congress of the Mediterranean Diet, the Creating Shared Value Congress, by Nestle, the Food Factory space for start-ups and Business Angels, and the bloggers’ meeting.
Within the framework of the Restaurama show, The Alimentaria Experience – a major area of Alimentaria’s gastronomic trends – looks forward to its second edition as it strengthens well-received activities such as the gastronomic workshops and classes, featuring participation from eminent figures in international cuisine, the showcooking stations, the gastronomic bookstore and the grand finale of the Chef of the Year Awards. This interactive and creative space welcomes new sections devoted to gastronomic tourism, baked goods, patisserie products and ice-creams; cocktails, snacking and the latest trends in gastronomy: food trucks and urban food.

 

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